Client : Femmora

Creative Direction / Art Direction / Photography / Additional Retouching

BRIEF

Brand Overview

Existing Branding

Brand Aspiration + Brand Manager's Brief


1. Creative Direction

A. Colour Story

B. Model

C. Styling Brief


2. Storyboard

A. Reference Poses, Colour Story and Scenography

B. Shortlisted Looks 


3. Art Direction

A. Technical Drawings of Props and Set

B. Final Rendition of Props and Set


4. Lighting

Sketchup_Light Diagram_1
Sketchup_Light Diagram_2

5. Post Production

 

A. Edit

 

B. Retouching Guidelines


6. Course Correction

 

A. New Colour Story

 

B. Additional Retouching (wip with photoshop layers)


7. Final Images


Femmora

CREDITS

Brand Management
Shreya Basu

Creative Direction
Chhandak Pradhan / Shreya basu

Story Boarding / Art Direction / Photography
Chhandak Pradhan

Styling
Neha Panda

Modelling
Nibedita Karmakar

Hair and Make Up
Abhijit Chanda / Don Hsiao

Production Manager
Supiryo Samanta

Production Manager
Supiryo Samanta

Retouching
Orrigem

Additional Retouching
Chhandak Pradhan / Ankita Das