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Comdom '17

COMDOM '17

Curation, creative direction and scenography for the graduation show of FC department of NIFT, Kolkata

In April 2017, I was invited by Sreenanda Palit, the Centre Coordinator of Fashion Communication [FC] department at the National Institute of Fashion Technology [NIFT], Kolkata to help her organise the first graduation show of the department. Being the first batch I had ever taught, this was something close to my heart. We put together a competent core team of two talented and motivated students Rajshree Saraf and Shivangi Roy and got to work. As one of the internal jury members for the graduation project, I had an overview of what the students had worked on. The challenge was to showcase 28 projects within the confines of the small exhibition space that was allocated. The fact that the projects ranged from visual merchandising, styling, animation, illustration, typography development and photography to design research and branding, didn't make our jobs easier.

Besides space design, I simultaneously worked with the core team on a social media campaign along with identity and print design. To have synergy, I curated the show by individually working with the 28 participating students to develop, modify and polish their projects. I also collaborated with Sreenanda Palit to develop a talk titled 'Design and The City' slated for the second day of the show. The show was held on May 22 & 23, 2017. The project was conceived, designed, and executed within a month.

keywords: branding, creative direction, space design, curation, cinematography, editing


A. IDENTITY + LANGUAGE

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B. BRAND GUIDELINES

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C. COLLATERALS

 Letterhead

Letterhead

 Foodpass

Foodpass

 Wristband

Wristband


D. SHOOT

When it came to the student profiles, we decided to get off the beaten track to reflect the quirky nature of the show and their work.

We decided not to show their faces. The show was their introduction to the industry. We wanted their work to be their identity. So we dressed them in our brand colours, stripped them off expressions and hoped that their work would make the impression for them. The colour palette unified them as a batch while the poses and gestures established their individual identity.

The shoot was styled and choreographed by Rajshree Saraf and Shivangi Roy. The photography was done by Ankita Das.


E. BROCHURE

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F. TEASER

 
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We decided that each student would be allotted a word that described their work. This would highlight the essence of their project as well as outline the scope of design and in turn the department.

For example, the student whose project was photo-journalism received, 'Design to Reveal.' Another one who worked on a photo book documenting racism was given 'Design is Activism.'

This concept of 'What is Design?' was extended to the teaser film made for the graduation show. The aim of the teaser was to introduce the show and the department within two minutes.


G. SOCIAL MEDIA CAMPAIGN

 Gifs for Instagram

Gifs for Instagram

 Student profiles for Facebook

Student profiles for Facebook


H. SCENOGRAPHY

 Glitch video loop for 8x10ft P5mm led screen used as stage background 

Glitch video loop for 8x10ft P5mm led screen used as stage background 

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Floor Plan

Venue : ICCR, Kolkata


I. CURATION


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CREDITS
 

Curation + Scenography + Creative Direction (Branding, Social Media Campaign)
Chhandak Pradhan


Identity, Print & Space Design + Social Media Campaign
Shivangi Roy / Rajshree Saraf
 

Creative Direction (Event)
Sreenanda Palit / Chhandak Pradhan


Creative Direction (Film)
Shivangi Roy / Rajshree Saraf


Cinematography, Editing and Additional Audio
Chhandak Pradhan


Motion Graphics + Additional Cinematography & Editing
Shivangi Roy / Rajshree Saraf


Audio
Moumita Roy


Production Assistance
Aditi Rajwar (Branding) / Ankita Das (Film) / Shalik Stanley (Social Media)


Photography (Brochure)
Ankita Das