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comdom ‘17

graduation show of the first batch of the fashion communication department of NIFT, Kolkata
























































genre

Commercial Work (Gratis)

fields

Communication Design . Creative Direction

materials

Graphic Design . Space Design . Photographs . Film . Curation

softwares

Illustrator . Indesign . Aftereffects . Final Cut Pro

outcome

Exhibition . Event

client

National Institute of Fashion Technology, Kolkata

year

2017

excerpt


In April 2017, I was invited by Dr Sreenanda Palit, the Centre Coordinator of Fashion Communication (FC) department at the National Institute of Fashion Technology (NIFT), Kolkata to help her organise the first graduation show of the department. Being the first batch I had ever taught, this was something close to my heart.

We put together a competent core team of two talented and motivated students Rajshree Saraf and Shivangi Roy and got to work. As one of the internal jury members for the graduation project, I had an overview of what the students had worked on. The challenge was to showcase 28 projects within the confines of the small exhibition space that was allocated. The fact that the projects ranged from visual merchandising, styling, animation, illustration, typography development and photography to design research and branding, didn't make our jobs easier. Besides space design, I simultaneously worked with the core team on a social media campaign along with identity and print design. To have synergy, I curated the show by individually working with the 28 participating students to develop, modify and polish their projects. I also collaborated with Sreenanda Palit to develop a talk titled Design and The City slated for the second day of the show. The show was held on May 22 & 23, 2017. The project was conceived, designed, and executed within a month.


identity

︎Click on the contact sheets for a full-screen view of the images



shoot
When it came to the student profiles, we decided to get off the beaten track to reflect the quirky nature of the show and their work. We decided not to show their faces. The show was their introduction to the industry. We wanted their work to be their identity. So we dressed them in our brand colours, stripped them off expressions and hoped that their work would make the impression for them. The colour palette unified them as a batch while the poses and gestures established their individual identity. The shoot was styled and choreographed by Rajshree Saraf and Shivangi Roy. The photography was done by Ankita Das.



letterhead + gift-tag


brochure


teaser
We decided that each student would be allotted a word that described their work. This would highlight the essence of their project as well as outline the scope of design and in turn the department. For example, the student whose project was photo-journalism received, 'Design to Reveal.' Another one who worked on a photo book documenting racism was given 'Design is Activism.' This concept of 'What is Design?' was extended to the teaser film made for the graduation show. The aim of the teaser was to introduce the show and the department within two minutes.







social media campaign



curation
The exhibition needed to reflect the uniqueness of the participating students. Yet all the individual exhibits had to reflect the overarching vision of the degree program—conceptually as well as visually. Achieving this fine balance was a challenge. Especially since the 28 participating students had worked on projects as varied as design research,  type-design, branding, and visual merchandising. I curated the show by working individually with the students to develop and modify their projects. I also worked on the scenography to sequence the projects in a way that heightened the sense of coherence. Bellow I invite you to experience my challenge by trying to organise the works of the following students—Anterleena Maiti (Design Research), Baishali Pradhan (Photo Activism), Pinki Bhakat (Photography), and Deepshikha Joshi (Branding).

︎drag the images to change their order


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