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photography curriculum

developed while teaching at the National Institute of Fashion Technology, Kolkata
























































genre

Pedagogy

field

Education . Photography . Communication Design

materials

Qualitative Research Methods

softwares

N.A.

outcome

Bachelor Level Course

client

Self-initiated

year

2014

Photo: Melanin Obsession by Shivangi Roy / Semester VI

swot analysis










Strength

The department had a well equipped studio with latest high-end dSLRs, lights and a computer lab with latest iMacs. The college also had reputed departments teaching design to different disciplines such as fashion, textile, leather and product.


Weakness

Students were not incentivised to conduct in-depth research. There was no academic requirement to produce detailed process documentation. The students were over-burdened with assignments. As a result, blatant plagiarism was rampant. Furthermore, the course did not capitalise on its strengths. No cross-discipline learning with the other departments was actively encouraged institutionally.


Opportunity

According to a report published in November 2016 titled ’The Future of Design Education in India’ by British Council, the potential market for design in India is expected to grow to INR 188.32 billion by 2020. Of that, only a fifth of the design market is currently tapped. If the design potential is fully realized, the number of designers required in industrial, graphic, communication, packaging and other design domains will be 62,000 by 2020. However currently, there are approximately 7,000 qualified designers in the country and approximately 5,000 students in design education. Hence the scope of growth is extensive.


Threat

The challenge of photography as artist Chuck Close eloquently explained is that it "is the easiest medium with which to be merely competent. Almost anybody can be competent. It's the hardest medium in which to have some sort of personal vision and to have a signature style.” In the digital age, when everyone is a photographer thanks to their mobile phones, conceptualising visuals and executing them with an unique style becomes the hallmark of professional expertise.

Mark
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